first published here on TLC Feb. 13 2012, thanks to a recent reply from Tracey Diaz of caltrout.org we can finally give credit to the creator of the International Catch and Release logo that’s been viewed and shared all over the world.
“The Catch and Release logo and regulations were established by non profit organization California Trout in 1977. CalTrout held a contest for the logo design, which was won by Milt Hirsh of Hurst Graphics. Since then, the ethic has caught on and the logo has been used by angling groups throughout the U.S. and promoted by the CA Dept of Fish and Game (now wildlife).”
and a reprint from my original article from 2012:
“a bit dismayed by the teeny size and really poor image quality of the logo available on the net, i asked around with the hope of finding a better one without any success and my mate Jim Lees, friend and Scottish fly-tier extraordinaire kindly offered to redo the image nice and clean and voilà ! something that matches the importance of it’s existence.
for my readers whom aren’t fishers i’ll explain briefly : Catch and Release is the practice given credit to a now gone american gent, Lee Wulff who said: “Game fish are too valuable to only be caught once.”
extend this thought to all species of fish and what you end up with is millions and millions of fish each year that get to go back home, live freely, eat, have sex and reproduce (and make billions of little fish !) and do all the slimy things that fishes do. dead fish can’t do any of those things, plus they smell bad… “
once again, please feel free to right-click and save the image above in 1000×653, resize and display the logo as you wish and kindly give credit to Milt Hirsh and spread the word because its a good word.
thanks again Tracey and be sure to checkout caltrout’s site by clicking on the logo above. enjoy !